Private AI for consumer-insights teams.

Compare the creative result with the evidence

Analyse variants, identify reporting anomalies and model proposed allocation changes.

Inputs: Authorised campaign performance, rights-cleared creative assets and consented research records.

From observation to completed task

Prepare experiment plans and approval-ready creative or reporting tasks.

Organise research observations into a review brief

The supporting records include approved study notes, consent constraints and analysis summaries.

Researchers validate conclusions and avoid individual profiling.

The systems involved

Analytics and asset-system interfaces with controlled publishing permissions.

SOS AI configures the local models and tool permissions for this workflow. Actions in business software follow the authority you approve; uncertain cases and actions outside those limits go to the responsible person.

What a useful result must get right

People verify attribution and claims; no sensitive audience profiling or automatic publication.